The first book, Predictably Irrational, serves as a guiding light for the remaining two books. The broad intent of the author, and admirably so, is to make individuals aware of their weaknesses and temptations and enable them to overcome their irrational quirks. Dan Ariely introduces the field of behavioural economics to the masses with his simple articulation of decision-making scenarios in everyday life.
It has brought a paradigm shift in the model of rational choice with the integration of psychology and economics. The field of behavioural economics has gained prominence in the academic world over the last decade. Similar to the dummies book series, these books by Dan Ariely have introduced the behavioural approach to economics for dummies. Showcasing his creativity at its best, the books are written with wit, humour and precision. Rather the irrelevant factors, which have mostly been ignored by academicians, play a vital role in shaping decisions. The central theme of the irrational bundle is that human decision making is not always the outcome of rational optimization. This bundle comprises three books by Dan Ariely, which challenge the grounded economic assumption of a rational human.
All subjects Allied Health Cardiology & Cardiovascular Medicine Dentistry Emergency Medicine & Critical Care Endocrinology & Metabolism Environmental Science General Medicine Geriatrics Infectious Diseases Medico-legal Neurology Nursing Nutrition Obstetrics & Gynecology Oncology Orthopaedics & Sports Medicine Otolaryngology Palliative Medicine & Chronic Care Pediatrics Pharmacology & Toxicology Psychiatry & Psychology Public Health Pulmonary & Respiratory Medicine Radiology Research Methods & Evaluation Rheumatology Surgery Tropical Medicine Veterinary Medicine Cell Biology Clinical Biochemistry Environmental Science Life Sciences Neuroscience Pharmacology & Toxicology Biomedical Engineering Engineering & Computing Environmental Engineering Materials Science Anthropology & Archaeology Communication & Media Studies Criminology & Criminal Justice Cultural Studies Economics & Development Education Environmental Studies Ethnic Studies Family Studies Gender Studies Geography Gerontology & Aging Group Studies History Information Science Interpersonal Violence Language & Linguistics Law Management & Organization Studies Marketing & Hospitality Music Peace Studies & Conflict Resolution Philosophy Politics & International Relations Psychoanalysis Psychology & Counseling Public Administration Regional Studies Religion Research Methods & Evaluation Science & Society Studies Social Work & Social Policy Sociology Special Education Urban Studies & Planning BROWSE JOURNALS
0 kommentar(er)
